
CUSTOMER PROFILE
The completely “green” Majestic 12 Theater, located in the heart of Chattanooga’s urban landscape, is operated by Carmike Cinemas. The 12-plex theater features two 400+ seat auditoriums, a VIP auditorium with large reclining seats, gourmet popcorn, as well as digital & 3D projection capabilities. Carmike Cinemas, Inc. is a U.S. leader in digital cinema and 3D cinema deployments and one of the nation’s largest motion picture exhibitors. As of December 31, 2009, Carmike operated 244 theaters and 2,277 screens in 35 states. Carmike’s digital cinema footprint reaches 2,141 screens, of which 503 are also equipped with 3D capability.SITUATION

THE GREEN CINEMA TREND

- All glass front, open design with motion and daylight sensors which saves 75% on lighting costs
- White roof for reflecting solar heat saves on cooling costs
- Electric Tankless Water Heaters in restrooms
- Rainwater usage in restrooms and landscaping
- Local, recycled construction materials throughout the building
- Indoor air quality enhanced with environmentally friendly adhesives, sealants, cleaning and maintenance products
- Convenience to public transportation options
- During the construction process over 90% of the waste was recycled and kept away from local landfills
WATER…TOO PRECIOUS TO WASTE

- Hot water arrives instantly with point-of-use installation
- There’s little wasted water down the drain
- No stand-by heat loss and no large storage tank to heat 24/7
- Movie patrons and employees never run out of hot water, enjoying continuous hot water flow
- No need to heat water after hours when the cinema is closed