A guide from Consumer Reports reflects how homeowners prioritize their decision-making process when choosing a contractor. Consumers are encouraged to make comparisons between several competing companies, and contractors have an opportunity to separate themselves from the competition during the bidding phase. Homeowners are often wary of the lowest bidder, as they would typically prefer to pay more for a house that meets their needs. Tankless water heaters provide one of many extra features that contractors can use as leverage during a bidding war.

Endless water for luxurious fixtures
High-end Jacuzzis and bathtubs are a must for residents looking to design a new home. MSN reports that soaking tubs are particularly popular for remodels. However, these installations require a steady flow of hot water to be fully enjoyed. Contractors can communicate the high thermal efficiency of tankless hot water heaters to customers and explain how this feature makes tankless better suited for filling the tub for a relaxing, hot bath. The 99 percent thermal energy efficiency of a tankless water heater sustains the consistent, high volume heating necessary to fill a Jacuzzi tub.

Energy-efficiency for LEED applicants
The U.S. Green Building Council recognizes efficiently designed home with its signature LEED certification. Angie's List notes that going green is major home building and renovation trend in 2014, and contractors can market their services toward homeowners considering LEED certification. Tankless water heaters boast greater energy savings over standard systems as the high thermal efficiency of tankless options. These energy savings helps homeowners to meet the Green Building Council's LEED prerequisites and can be turned into a selling-point for homeowners interested in certifying their household.

Sleek design for aesthetic preference
More homeowners are getting involved in the little details of home design and renovation. The popularity of home design television and access to online resources has encouraged more homeowners to consider every aspect of their home's aesthetics. Clients interested in strategically maximizing the available space in their home are a perfect fit for tankless water heaters. Tankless systems are 90 percent smaller than old school water heaters, and their streamlined design is more easily integrated into home decorating projects.

Long-term savings for homeowner
Tankless water heaters are still more expensive than standard systems and this price point can become a potential barrier for households. However, other clients prefer to eliminate future costs by selecting long-term investments early on in the building process. Tankless water heaters are the perfect recommendation for residents looking to maximize their investment, as homeowners will have to be patient as savings garnered by tankless heaters recoup the investment.