“Consumers are becoming more eco-conscious.”
- Leadership statement: Have an executive or other high-ranking leader compose a statement and post it on social media websites like LinkedIn. Make sure the statement not only includes a clear announcement that the tankless water heater has been installed, but why it was. Statistics related to the energy efficiency gains, as well as a note on the company’s commitment to sustainability, should also be included.
- Email blasts: Email campaigns can be similarly helpful in boosting the brand image. They should not only contain the announcement, but a deal of some sort to show that the business will be passing down the savings achieved from the tankless water heater to its clientele.